There's no single right answer, but here are real numbers from the UAE market to help you decide.
Reels (the most common listing)
- Under 10K followers: AED 300-700. You're building your portfolio. Price competitively, deliver excellent work, collect reviews.
- 10K-50K followers: AED 700-2,000. This is where most UAE creators sit. Your niche matters — food and beauty creators command higher rates than general lifestyle.
- 50K-200K followers: AED 1,500-3,500. You have proven reach. Brands expect professional-quality content at this tier.
- 200K+ followers: AED 3,000-5,000+. At this level, you're in demand and should price accordingly.
Stories
Usually 30-50% of your Reel price. If your Reel is AED 1,500, a Story set might be AED 500-750.
Consultations
AED 200-800 depending on duration and expertise. A 30-minute Instagram audit: AED 200-300. A 90-minute content strategy session: AED 500-800.
Venue Visits
AED 500-3,000. Depends on what's included. A simple "show up and post a Story" visit: AED 500-800. A full Reel + Stories production: AED 1,500-3,000.
Merch
Your product cost + your margin. Preset packs: AED 50-150. Physical merch: whatever makes sense for your product.
General advice
- Start lower, raise later. It's easier to raise prices after you have 10+ reviews than to start high with zero social proof.
- Check your niche. Food, beauty, and fashion creators charge more than meme or commentary creators in the UAE.
- Don't undercharge. If you price at AED 100 for a Reel, brands will assume the quality matches.