Yasmin had been selling Reels at AED 700 for nine months. Her average order value was stuck around AED 740 because some buyers tipped on the Story add-on at AED 250. Then she added one bundle to her storefront and her AOV moved to AED 2,180 inside 60 days.
The bundle, exactly as listed
- 1 Reel (60 to 90 seconds, fully edited)
- 4 Stories (split across 2 days for algorithm spread)
- 1 Feed Post (carousel of 6 frames)
- Usage rights for paid ads on the brand's account for 30 days
- Total price: AED 2,400
Why buyers picked the bundle
Out of every five orders she received in the 60 days after launch, three were the bundle and two were standalone Reels. The bundle simply looked like better value, and it was. Buying the same items individually would have totalled around AED 1,800 plus the usage rights uplift, but the bundle removed the decision fatigue of picking each item.
She also placed the bundle as the middle option on her storefront. That positioning matters more than most creators realise.
What she did not change
Her audience size did not grow during the test. Her posting cadence did not change. The single variable was the bundle. Pricing economics on the storefront did most of the work.
I literally just added one row to the storefront. The numbers moved within a week.
— Yasmin, Dubai-based creator
A simple framework for your own bundle
- Pick three deliverables that work better together than apart
- Price the bundle at 75 to 80 percent of the sum of parts
- Add one upgrade buyers cannot get a la carte (usage rights, exclusivity, faster delivery)
- List it as the middle option, not the top tier